Plei
From concept to a nationwide pick-up soccer platform connecting 500K+ players and 130+ sports facilities.
Industry
Sports
Project scope
Build a mobile app for players and a web system for facility managers, integrate both into one scalable platform
Country
Timeline
About the Client
Our client, Sebastian Duque, is a Miami-based entrepreneur and lifelong soccer enthusiast. Together with his brother Alejandro, he founded Plei to make soccer accessible to everyone — a vision that has grown into the largest pick-up soccer platform and organizer in the United States.
Challenge
Soccer is the world’s most popular sport, yet access to play is often limited. Amateur players face significant barriers, including coordinating participants, securing a field, and managing game logistics.
Sebastian Duque, an avid soccer player, experienced these challenges firsthand and envisioned a solution to make playing soccer as easy as ordering a ride. To bring this sports platform to life, he partnered with Krononsoft to:
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Build a mobile app for players to find and join pick-up games, reserve fields, connect with other players, and organize local matches.
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Develop a web-based management system for soccer facilities to handle scheduling, reservations, payments, and customer communication in one place.
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Integrate both solutions with a shared backend to provide real-time field availability, bookings, and user data between players and facility managers.
Solution
Krononsoft worked with Sebastian from the earliest stages to design and build a comprehensive digital platform for amateur soccer. The solution consists of two integrated products sharing a single backend:
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Plei App A mobile application for soccer players (iOS and Android) that enables users to search nearby facilities, view real-time field availability, book fields, invite friends, join open pick-up games, organize teams, communicate via in-app chat, and make secure payments.
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The Plei System A web-based management platform for sports facilities that allows managers to handle schedules, reservations, and field availability; process online and point-of-sale payments; communicate with customers; and generate operational and financial reports.
Both products work seamlessly together, ensuring real-time data synchronization and streamlining the entire process of finding, booking, and managing soccer games.
Since its launch, the platform has been continuously enhanced with new features — supporting rapid growth across multiple U.S. cities while maintaining a seamless soccer experience.
Plei App: Key Features
Discover & Book
Connect & Organize
Plei System: Key Features
Manage Fields & Reservations
Payments & Invoicing
Results
Launched in 2017, Plei has transformed how amateur soccer is organized and managed in the U.S. By combining a seamless mobile experience for players with a powerful management system for facilities, the company has scaled rapidly and become the largest pick-up soccer platform and organizer in the country.
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Nationwide presence. Expanded to 130+ soccer facilities across 26 U.S. regions, serving more than 500K players.
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Recurring revenue growth. Surpassed $1M in recurring revenue just three years after launch (2020) and is on track to reach $12M in 2025.
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Frictionless experience for players. Simplified how players find games, reserve fields, and manage payments in a single app.
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Value for sports facilities. Helped streamline operations and increase revenue by filling unused time slots.
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Scalable platform. Built an architecture that supports continuous feature development and rapid geographic expansion.
